THE MANAGEMENT ACCOUNTING AND STRATEGY CONFERENCE 2026

INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS OF KENYA
(Established under the Accountants Act, Laws of Kenya)

THE MANAGEMENT ACCOUNTING AND STRATEGY CONFERENCE
Date: 9th – 13th March 2026 
Time: 09.00am-03.30pm
Venue: Travellers Beach Hotel and Club, Mombasa
Theme: Strategic Management Accounting for Value Creation, Performance Excellence & Sustainable Growth

OVERVIEW

Management accounting has transformed significantly from its traditional role of cost tracking and financial control to a strategic function that supports organizational value creation, performance excellence, and long-term sustainability. In an increasingly volatile business environment, management accountants are now required to provide forward-looking insights, integrate financial intelligence with strategic planning, and enhance decision-making through robust analytical tools. This shift reflects the growing recognition of management accounting as a cornerstone of competitive advantage and institutional resilience.

A strong management accounting framework brings together financial analysis, risk management, budgeting, forecasting, and performance monitoring into a cohesive system that drives strategic clarity. Through techniques such as scenario analysis, cost optimization, and strategic performance measurement, management accountants help organizations align strategic objectives with daily operations. These functions empower leaders to anticipate emerging risks, deploy resources efficiently, and strengthen operational discipline in a way that enhances organizational agility and sustainability.

Organizations are also experiencing heightened expectations around accountability, performance, and resource stewardship. Management accounting plays an indispensable role in supporting these demands by offering structured tools such as variance analysis, performance reviews, and value-for-money assessments. These tools enable institutions to detect inefficiencies, measure progress against strategic goals, and ensure that financial decisions are aligned with long-term priorities. In environments where public trust, governance, and cost efficiency are critical, the role of management accountants becomes even more central.

Digital transformation is reshaping management accounting by introducing advanced tools such as automation, predictive analytics, digital dashboards, and integrated reporting systems. These technologies enable real-time monitoring of performance, more accurate forecasting, and deeper insights into organizational dynamics. As organizations adopt these innovations, management accountants are increasingly stepping into strategic leadership roles—driving transformation, facilitating data-driven decisions, and integrating financial and non-financial metrics to create a holistic performance landscape.

It is in response to these evolving demands that the Institute of Certified Public Accountants of Kenya (ICPAK) has organized the Management Accounting & Strategy Conference. This program brings together accountants, finance managers, strategy professionals, auditors, public-sector leaders, and governance practitioners to explore modern tools, strategic frameworks, and best practices in management accounting. Through expert-led sessions, case studies, and interactive discussions, delegates will gain practical skills to strengthen value creation, improve decision-making, support strategy execution, and enhance organizational performance.

1. Basic understanding of accounting terminology, general ledgers, and charts of accounts
2. Key techniques in Management Accounting:

• Margin analysis
• Constraint analysis
• Capital budgeting
• Inventory valuation and product costing
• Trend analysis and forecasting

3. Managerial decision-making using accounting reports and financial statements, including balance sheet, income, and cash flow statements
4. Automation of budgeting process and the related internal controls processes: An overview of key functionalities from various ERPs and IFMIS
5. Financial Analysis: Business health and performance assessment via financial ratio analysis.
6. Horizontal and vertical financial analysis: Performance, profitability, investment, capital gearing, liquidity, and solvency Ratios
7. Key accounting concepts and formulas: Accounting costs, Expenses, Revenues, Profit and Loss (P&L), Break-even Analysis (BEA), Assets and Liabilities, Stocks, Shares, Bonds, Earnings, Dividends, Shareholder’s Equity.
8. Key accounting concepts and formulas: Cash Flow, Debt, Debt Collection Period, Earnings per Share (EPS), EBITDA, Depreciation, and amortization.
9. Overview of the strategic planning process, milestones, and key stakeholders
10. Understanding the 5 key elements of strategic planning:

• Defining of vision
• Crafting of values
• Determination of desired outcomes
• Declaration of explicit accountability
• Establishment of leading KPIs

11. Review of different strategic planning templates
12. Incorporating external factors, environmental analysis, and risk assessment to the strategic plan
13. Discission of the most common strategic planning pitfalls
14. Sustainability considerations during the strategic planning process for organisations during a crisis: The case for or against long term strategic plans
15. Using analytics to monitor performance & strengthening strategic decision-making through data
16. Sustainability reporting using IFRS S1 & S2– Key metrics for Management Accounting Professionals
17. Embracing technology in Management Accounting:

• How AI can be used to support Management accounting beginners and advanced
• Application of advanced excel in decision making
• Ethical considerations in AI use

18. Navigating office politics and developing resilience as professionals

TARGET AUDIENCE

Management accountants, Chief Finance Officers, Finance Directors and Managers, Private and Public Audit Practitioners, Public Sector Accountants, Transaction Advisors, Engagement Partners and Key Audit staff, Banking, Financial services sector Accountants, Internal Auditors, Tax Practitioners, Professionals working in Government and private sectors, Accountants in Academia, current and potential members of ICPAK, members of other professional associations.

YOUR FINANCIAL COMMITMENT:

** Delegates to make their travel and accommodation arrangements

CPD UNITS

Members of ICPAK and reciprocating professional bodies will be awarded 20 CPD Units upon successfully attending all seminar sessions.

NITA REIMBURSEMENT

The Institute is registered as a trainer with the National Industrial Training Authority (NITA) The Institute’s registration number is DIT/TRN/47.  Participants who are registered levy contributors should apply to NITA for reimbursement of their fees. Please note that this is applicable for Kenyan citizens only. To qualify you should apply to NITA for approval prior to the date of the seminar. Further details can be obtained from their website (www.nita.go.ke)

Further requests can be channeled to us via telephone calls on +254 719 074 000, or via email to marketing@icpak.com .