Personal Branding and Leadership Webinar

INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS OF KENYA
(Established under the Accountants Act, Laws of Kenya)

Personal Branding and Leadership Webinar
Date: 27th January 2026
Time: 4:00 PM – 6:00 PM
Delivery Mode: Virtual

Overview

Personal branding is the intentional process of shaping how others perceive you, both professionally and personally. It goes beyond a polished resume or social media profile; it encompasses your values, expertise, communication style, and the consistent narrative you project in every interaction. In today’s interconnected world, where reputations can be built or dismantled rapidly online, a strong personal brand acts as a compass, guiding decisions and attracting opportunities aligned with your authentic self. For leaders, personal branding is not about self-promotion alone but about establishing trust and credibility that inspires others to follow.

Effective leadership and personal branding are deeply intertwined. A leader’s brand reflects their vision, integrity, and ability to deliver results, serving as a signal to teams, stakeholders, and peers. When leaders articulate a clear personal brand—such as being innovative, empathetic, or decisive—they create a framework that others can understand and rally behind. This clarity reduces ambiguity in decision-making and fosters alignment within organizations. Without a deliberate brand, leaders risk being defined by others’ assumptions, which may not accurately represent their strengths or intentions.

Authenticity is the cornerstone of sustainable personal branding in leadership. Audiences quickly detect inauthenticity, leading to eroded trust. Great leaders build their brands around genuine strengths and values rather than fabricating an idealized image. For instance, vulnerability in admitting mistakes or sharing personal growth stories can humanize a leader, making them more relatable and approachable. This authentic approach not only strengthens the leader’s brand but also models behaviour that encourages openness and resilience in their teams.

Consistency amplifies the impact of a personal brand. Leaders must ensure their actions, words, and online presence align across contexts—whether in boardrooms, public speeches, or casual conversations. Inconsistencies, such as preaching collaboration while hoarding information, undermine credibility faster than any external criticism. Over time, consistent reinforcement of core messages—through storytelling, visual identity, and repeated behaviours—solidifies the brand in others’ minds, turning perception into a reliable asset.

Personal branding also empowers leaders to navigate challenges and transitions. In times of crisis, a well-established brand built on transparency and competence provides a buffer of goodwill. Similarly, when pursuing new roles or expanding influence, a strong brand precedes the leader, opening doors through referrals and recognition. Leaders who invest in their brand proactively position themselves as thought leaders, attracting talent, partnerships, and opportunities that align with their goals.

Ultimately, personal branding in leadership is a strategic tool for amplifying impact. It transforms individual reputation into a force that elevates teams, organizations, and industries. By thoughtfully crafting and maintaining their brand, leaders not only advance their own careers but also inspire others to develop their unique voices. In an era where influence often stems from perception as much as performance, mastering personal branding remains a critical leadership competency. Join us for this webinar to get more insights on how to build your strong personal brand in a leadership space.

 Target Audience:

All professionals from different spheres

CPD Units:

Members who attend the webinar in full will earn 2 Structured CPD Units.

Financial Commitment:
The Webinar charges are Kshs. 1,000. Charges will cater for online video access fees, learning materials, and e-certificates of attendance.

National Industrial Training Authority (NITA) Reimbursement

The Institute is registered as a trainer with National Industrial Training Authority (formerly Department of Industrial Training -DIT). The Institute’s registration number is DIT/TRN/47. Participants who are registered levy contributors should apply to NITA for reimbursement of their fees. Please note that this is applicable for Kenyan citizens only and subject to NITA regulations. Remember that to qualify you should apply to NITA for approval prior to the date of the conference. Further details can be obtained from their website (www.nita.go.ke ).

For more information or enquiries please call 0719074100 or email to marketing@icpak.com.