To develop, regulate and promote an internationally recognized accountancy profession that upholds public interest through capacity building, advocacy, innovation and sustainable practices.
INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS OF KENYA
(Established under the Accountants Act, Laws of Kenya)
Evening Networking Forum – Personal Branding for Professionals
Theme: Shaping Your Narrative: Building a Credible and Influential Personal Brand
Date: 22nd July 2026
Time: 4.00pm – 6.00pm
Venue: CPA Centre
Overview
In today’s dynamic professional environment, personal branding has become essential in shaping how individuals are perceived and valued. Beyond technical competence, employers, clients, and colleagues increasingly focus on how professionals present themselves, communicate their strengths, and demonstrate their unique value. A strong personal brand builds the credibility and trust that modern workplaces demand, especially as organizations seek strategic, ethical, and adaptable individuals. By clearly articulating their expertise and maintaining consistent visibility, professionals position themselves as dependable, resourceful, and forward-thinking contributors, ultimately gaining a significant competitive advantage and enhancing long-term career growth.
Today, branding extends far beyond physical workplaces into the digital world. Platforms such as LinkedIn, online forums, webinars, and industry events offer professionals valuable opportunities to showcase expertise, share knowledge, and expand their networks. By managing their online presence strategically, individuals can shape how they are perceived, attract meaningful connections, and open doors to new collaborations and career opportunities.
This Evening Networking Forum aims to equip participants with practical skills for building and strengthening their personal brands across various platforms. Through discussions, real-life examples, and peer learning, attendees will explore core elements such as visibility, communication, authenticity, and ethical behaviors. Participants will learn how to define their unique value, enhance credibility, maintain consistency in their online presence, and cultivate strategic networks that support mentorship, partnerships, and leadership growth. The session draws on proven approaches in branding and professional development to help individuals become recognized for their expertise and character.Key discussion areas;
Understanding Personal Branding
Crafting Your Personal Brand Narrative
Digital Branding and Online Presence
Communication, Visibility & Executive Presence
Roleplay: Deliver your personal pitch in networking scenarios
Ethics, Professionalism & Authenticity in Personal Branding
TARGET AUDIENCE:
This workshop will be useful to all Professional Accountants and those aspiring to join the Profession, Senior professionals and leaders, Consultants, entrepreneurs, and business owners, Early- to mid-career professionals, Students and emerging professionals
CONTINUOUS PROFESSIONAL DEVELOPMENT UNITS (CPD UNITS):
Members of ICPAK and those from reciprocating professional bodies will be awarded 2 Structured CPD Units upon successful completion of the workshop.
FINANCIAL COMMITMENT:
The workshop charges are Kshs. 2,000. Charges will cater for the workshop fees, learning materials, and e-certificates of attendance.
ONLINE BOOKING:
Registration: Delegates are reminded to note that online booking for the workshop is mandatory on https://www.icpak.com/event-registration/Online Booking We call on workshop participants to note that booking is available only online at www.icpak.com and will close one day before the training session. Delegates are reminded to note that online booking for the training is mandatory.
NATIONAL INDUSTRIAL TRAINING AUTHORITY (NITA) REIMBURSEMENT:
The Institute is registered as a trainer with National Industrial Training Authority. The Institute’s registration number is DIT/TRN/47. Participants who are registered levy contributors should apply to NITA for reimbursement of their fees. Please note that this is applicable for Kenyan citizens only and subject to NITA regulations. Remember that to qualify you should apply to NITA for approval prior to the date of the conference. Further details can be obtained from their website (www.nita.go.ke).
Further requests can be channeled to us via telephone calls on, +254 719 074 100, or via email to memberservices@icpak.com
We encourage members to regularly visit our website https://www.icpak.com for update
To develop, regulate and promote an internationally recognized accountancy profession that upholds public interest through capacity building, advocacy, innovation and sustainable practices.
